What is a country brand and why is it relevant in a globalized world? How does it contribute to national development? These and other questions have been the focus of "Chile lo Hacemos Todos", the educational campaign of the Fundación Imagen de Chile that seeks to expand knowledge about the Chile Brand and strengthen its presence at the national level.

Scope and results of the campaign "Chile lo Hacemos Todos" ("Chile We All Do It")

The initiative has been well received. In its first three months it has organically reached 7.5 million people on platforms such as Instagram, Facebook, X (formerly Twitter), TikTok and YouTube, with a total of 9.4 impressions.

The videos totaled 1.7 views, with retention rates above 50% on YouTube. The campaign also generated 7,700 interactions, reflecting a high level of audience engagement.

In addition to these contents, interactive actions were carried out, such as the search for the Marca Chile logo, encouraging the participation of the community using the hashtags #ChileLoHacemosTodos and #MarcaChile.

The initiative underscores the idea that the country's image is the result of a collective effort involving public and private institutions, influential figures, authorities and citizens in general.

The first phase included the participation of the Ministries of Foreign Affairs, Sports, Culture and Agriculture, and organizations such as ProChile, Invest Chile, Wines of Chile, Frutas de Chile and ChileNut. Other personalities such as swimmer Bárbara Hernández and Soledad Camponovo, director of Fundación Plagio, have also joined in.

Direct to "Favorites

The educational campaign includes a set of stickers, with distinctive phrases or terms related to Chile, available to be downloaded and added to favorites, free of charge.

Learn more about the campaign here