According to the Nation Brands Index (NBI) 2024, Chile improved its image in the United States, rising 5 positions in the global ranking compared to the previous year. The study, which belongs to Anholt & Co. Consulting, evaluates the perception of 50 countries in 20 key markets, including the United States, and considers six dimensions: exports, governance, investment and immigration, culture, people and tourism.

In the analysis of this market, Chile improved in all the dimensions evaluated, highlighting a rise of 12 places in Exports and Investments, 10 in Governance and People, 7 places in Tourism and 3 in Culture.

Likewise, some of the attributes with the highest growth in perception were:

-Investmentsin businesses (+16)

-Commitmentto poverty reduction (+14)

-Close friend (+14)

-Employability, science and technology, and creativity (+13 each).

Among the attributes with the greatest impact on the country's image in the United States are "Creative Place" and "Environment", which offer opportunities to focus future positioning efforts.

Likewise, and despite the progress made, Chile is, together with Peru, one of the least known countries among its regional peers in the U.S., and presents the lowest level of favorability of the group. In comparison with countries such as Argentina, Mexico and Brazil, Chile remains at an intermediate level, although it stands out in governance, where it ranks first among Latin American countries.