Twelve years after entering the Japanese market, the success of Icono by More has reached unprecedented levels, to the point that today it is the second most consumed olive oil in Japan. Its positioning in the gourmet segment has been backed by more than 12 gold medals in international competitions.
With its origin in the Atacama Desert and a maximum acidity of only 0.2%, this product is part of Marca Chile 's Made By Chileans program , which aims to highlight Chilean products and services that stand out for their quality. In this context, we talked to Giselle Bracamonte, executive director of the company, about this distinction.
What do you think of the success that your extra virgin olive oil Icono By More has generated in Japan?
We are very proud to achieve our main objective of taking Chile's experience to Japan and becoming a reference of origin and quality in a very demanding gourmet market. Our success in this market is mainly due to the export of experience, country image, origin, handling, excellence and reliability. All the aspects most valued by Asian consumers are combined.
Why do you think your product has conquered such distant lands and such a demanding market as the Asian one? And in particular, your success in Japan, how does it contribute to Chile's image in the world?
We stand out and make an impact with a product traditionally produced by Spain, Italy, Greece, among other producers, providing a unique experience, which positions the country's image as a quality reference worldwide. We are proud when consumers recognize our product and immediately relate it to Chile. In addition, we cultivate a relationship of great trust, which opens doors to these markets for other producers and other categories of Chilean products.
Why would you recommend others to join Marca Chile's Made by chileans program?
I would tell them that we should be ambassadors of our country. In such a globalized world, with so much product and service offer, our greatest and best differentiation is our origin and the richness of our land. I invite you all to export Chile and strengthen our image together, and thus be international references of the advantages, benefits, quality and reliability. I am Chile.
If you want to learn more about the Made by Chileans program or want to apply, visit our website by clicking here.
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