The Chile Brand use program is a free authorization that allows you to incorporate the Chile Brand in your products, services, institutions and events.
This allows you to promote the value of Chilean origin both nationally and internationally, differentiating yourself and connecting with the attributes of sustainability, democracy and diversity that represent us.
Linking the corporate image of the company or institution to the value of Chile's origin, the values of the Chile Brand and the pride of producing or creating a service of Chilean origin.
Differentiation of the product or service from local and foreign competitors. Presence in www.marcachile.cl
Access to resources such as the Marca Chile toolkit, audiovisual material, positioning studies, training activities and events organized by Imagen de Chile.
The Chile Brand is a seal that represents the identity, values and international projection of our country. To be part of the Made by Chileans program and proudly wear this distinctive, companies and institutions must meet certain requirements to ensure the consistency and authenticity of our country's image.
Meeting these criteria means being part of a community that projects the best of Chile to the world, transmitting trust, quality and commitment.
Brand Chile is not just a seal: it is the opportunity to show who we are and to proudly connect our identity to the world.
The process to formalize the use of the Chile Brand is simple, free and open to all companies, institutions and organizations that meet the established requirements. Through the Made by Chileans Program, the Fundación Imagen de Chile grants a license to use the country brand, which allows incorporating the seal in different promotional supports -such as packaging, labels, corporate material, websites or dissemination actions- projecting the value of origin and reinforcing the national identity in local and international markets. You must apply online, submit the required information and, after review and approval by Imagen de Chile, access the license to use the seal on products, services, institutions or events.
We know that the process to join the Made by Chileans program may generate doubts or require more details. That is why we have made available to you different support resources:
