Access the different formats of the Marca Chile logo, optimized for use in various digital and printed applications. Be sure to review the Brand Manual for its correct application.
Notice of Use: The use of the logos is subject to the rules described in the Chile Brand Manual.
Marca Chile is more than a seal: it is the identity that unites us and projects us to the world. Download here its official logos and apply them with pride in your products and communication supports.
Notice of Use: The use of the logos is subject to the rules described in the Chile Brand Manual.
The Chile Brand is projected to the world through multiple expressions: on labels, packaging, websites, international stands, digital campaigns and much more. In this section you will find real examples of the application of the seal, showing how different companies and institutions have integrated the country brand in a creative, coherent and effective way.
These cases seek to inspire and guide you in the correct implementation of the Chile Brand in your own products, services or initiatives, thus enhancing the identity and reputation of what is made in Chile.
The Protocol for the Use of the Chile Brand establishes the rules, requirements and procedures that regulate the use of the country seal on products, services, institutions and events.
Its objective is to guarantee a coherent, responsible and aligned use with the country's values, protecting the identity of the Chile Brand and strengthening its reputation nationally and internationally.
In this document you will find the obligations of licensees and guidelines to apply the brand correctly in all communication media.
Complying with this protocol means being an active part of the construction of a solid, authentic and recognized country image in the world.
Frequently asked questions: Chile Brand application You can apply it in packaging, labels, corporate material, web pages, fairs and digital communication pieces. You must always follow the guidelines of the Chile Brand Manual.
No. The logo must be used exclusively in its official versions. It is forbidden to alter colors, proportions, typography or add effects.
You must respect the security zones and minimum sizes defined in the manual. This ensures visibility and correct reading on any support.
Files are delivered in different formats (PNG, JPG, AI, PDF) to ensure a correct application both in print and digital media.
Only in the official versions allowed (red, white or black). Any other variation requires express authorization from Imagen de Chile.
Yes, all first applications (e.g. packaging, stands or campaigns) must be sent to Imagen de Chile for review and validation.
Incorrect use may result in the revocation of the license and the obligation to correct or remove the parts that do not comply with the protocol.
