The Place Brand Leaders Yearbook 2025, prepared by The Place Brand Observer (TPBO), selected the Chile country brand as part of one of the most recognized place branding publications in the world.

Marca Chile's strategy

This yearbook highlights the countries, cities and regions that are setting the pace in the construction and projection of their identity on the global stage.

In this edition, Chile was recognized for its country brand strategy, which has placed value on the fundamental pillars of sustainability, democracy and diversity, expressed in emblematic campaigns such as "Chile, country of women" and in the sustained work on digital platforms and international media, under the slogan "Chile is built by all of us".

Florian Kaefer, editor of the publication and founder of TPBO, noted: "With its 'We Care' spirit and innovative approaches to gender equality and responsible tourism, Chile exemplifies an effective place brand that combines natural beauty with a values-driven identity, differentiating itself and projecting itself credibly to the world.

For Rossana Dresdner, executive director of Fundación Imagen de Chile, this distinction is a reflection of the strategic work that has been done to consolidate the country brand. "The incorporation of our strategy in the Place Brand Leaders Yearbook is a recognition of the effort to position Chile from what we are: a diverse country committed to the great global challenges, which projects to the world not only its attributes, but the values that define us as a society."

Emblematic cases in the world

Together with Chile, the Place Brand Leaders Yearbook 2025 highlights emblematic cases of territorial brands such as Fiji, Tasmania, South Africa, New Zealand and Costa Rica, among others, forming a global mosaic of innovative strategies and inspiring examples of identity and reputation building.

Visit the official Place Brand Leaders Yearbook 2025 website at the following link