Privacy Policy of Marca Chile

Fundación Imagen de Chile (hereinafter, "Marca Chile" or "we"), domiciled in Monjitas 392, Santiago, is responsible for the processing of personal data collected through our website https://marcachile.cl/ (hereinafter, "the Site"). We are committed to protecting the privacy of our users and ensuring compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR) of the European Union.

1. Data we collect

We collect and process the following personal data:

Newsletter subscription form: Name and e-mail. Position and Company are optional fields.

-Cookies and similar technologies: IP address, device information, browsing behavior on the Site (through Google Analytics and other tools).

 

2. Purpose of data processing

We use personal data for the following purposes:

-Newsletter: Send institutional information and news about Marca Chile to subscribers.

-Site analysis and improvement: Evaluate the performance of the Site and improve the user experience through Google Analytics.

 

3. Legal basis for data processing

In accordance with the GDPR, the processing of personal data on our Site is based on:

User consent (Art. 6.1.a GDPR): For the sending of the newsletter and the use of non-essential cookies.

-Legitimate interest (Art. 6.1.f GDPR): For the analysis of visits through Google Analytics.

 

4. Data sharing with third parties

We do not sell or rent personal data. However, we may share data with:

-Service providers: Mailchimp (newsletter management), Google Analytics (user behavior analysis).

-Public authorities: In case of legal requirements.

 

5. International data transfers

When using Mailchimp and Google Analytics, some data may be stored outside the European Union. We ensure that such transfers comply with the appropriate legal mechanisms, such as the Standard Contractual Clauses approved by the European Commission. 6. Users' rights Users have the right to:

-Access to your personal data.

-Correct incorrect or incomplete data.

-Request the deletion of your data.

-Restrict the processing of your data.

-To object to the processing based on legitimate interest.

-Request the portability of your data.

To exercise these rights, you may contact us at contacto@imagendechile.cl.

 

7. Data Retention

The collected data will be stored:

-Newsletter: Until the user requests cancellation.

-Google Analytics: According to the terms established in the service configuration.

Consultations: For a maximum term of 12 months.

 

8. Data security

We implement technical and organizational measures to protect personal data against unauthorized access, loss, alteration or disclosure.

 

9. Use of cookies

We use own and third party cookies. Users can manage their consent through the cookies banner available on the Site. For more information, please see our Cookie Policy.

 

10. Modifications to this Policy

We may update this Privacy Policy. We will notify you of important changes through the Site or by email.

 

11. Contact

For questions about this Privacy Policy, please contact us at:

-contacto@imagendechile.cl

-Monjitas 392, Santiago, Chile.

 

Updated March 2025