The fourth edition of the Chile 2025 Wine Tourism Awards highlights proposals that merge innovation, tradition and emotional connection in the wine valleys.
With a renewed focus on the human stories that give life to Chilean wine tourism, the fourth edition of the Enotourism Chile Awards is officially launched, under the slogan "Experiences cultivated by people", this initiative seeks to highlight those proposals that best integrate authenticity, innovation and emotional connection with visitors in the country's wine valleys.
These awards -promoted by Enotourism Chile of Corfo -aim to publicize and highlight the actions, practices and activities of the existing and emerging wine tourism offer, as well as the professionals in Chile's wine valleys.
In this new version, the focus will be on the recognition of authentic wine tourism experiences, close and deeply connected to the productive, cultural and territorial identity of each winery, rewarding those innovative proposals with a genuine story, personalized attention, family tradition and a real link with the environment.
"We are very pleased with this instance that allows us not only to make visible good wine tourism experiences, but also to highlight the diversity and experiences that we can have throughout all the territories. In this sense, with the awards we are recognizing the soul of a sector that today is key to sustainable tourism. Each winner becomes an ambassador of our territory and its traditions," said the national director of Sernatur, Cristóbal Benítez.
The value of human experiences in wine tourism
The categories in competition for this 2025 include: Best Wine Tourism Experience, which values innovative activities that merge wine, tourism and gastronomy; Best Wine Tourism Guide, which recognizes professionals who transform visits into memorable experiences; and the new Enotourism on a Human Scale, created to reward those proposals that rescue ancestral techniques, heritage stories and proximity gastronomy.
In its previous edition, 54 applications were received from the regions of Coquimbo to Biobío, and the winners were Viña Concha y Toro for Best Wine Tourism Experience, Viña Prado for Best Emerging Winery, and María Ignacia Mery for Best Wine Tourism Guide.
Applications will be open until July 3 through the website www.premiosenoturismochile.cl, where interested parties can register, download the rules and regulations and learn about the details of this contest.