A new international recognition places Chile in a privileged position within the meeting tourism industry at the continental level. According to the recent ranking 2024 of the International Congress and Convention Association (ICCA), the city of Santiago reached third place in the Americas (from Canada to South America) as a destination for international congresses.
Santiago surpasses major cities on the continent
The news was announced today at the IMEX trade fair in Frankfurt, Germany, one of the most important events in the MICE segment. In the 2024 edition of the ranking, ICCA highlighted our country's capital, which surpassed major cities on the continent, such as Bogotá, Lima, Rio de Janeiro, Mexico City, São Paulo, and Toronto. Buenos Aires and Montreal occupied the top positions, respectively.
Public-private collaborative work as the key to success
This achievement is largely due to the work of the ambassadors of Sernatur's Meet in Chile program, a key tool in promoting meeting tourism that has yielded significant success in attracting international conferences. Furthermore, the 98 events organized in Chile (including the 60 held in Santiago) were compiled by Sernatur in collaboration with private companies and convention bureaus throughout the country.
Chile's new ranking in the 2024 ICCA rankings reaffirms the country's commitment to strengthening its meeting tourism industry, a key sector for economic growth and international outreach.
Check out the original article on the National Tourism Service website.
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