On Sunday, February 9, the Caesars Superdome in New Orleans was the epicenter of Super Bowl LIX. This event is a global consumer party, from the exorbitant advertising investment to the huge demand for food.
As undisputed protagonists, while millions of fans gather in front of the screen to see who will win the trophy, countless chicken wings, many of them of Chilean origin, are served on their tables.
The mega party
The Super Bowl is not just a soccer game, but a cultural phenomenon with a worldwide audience of more than 120 million viewers. Its costs and high prices are a reflection of the economic power of this event. Without going any further, getting a ticket is not for everyone, since the cheapest tickets cost around 5,000 dollars, while the best seats can exceed 30,000 dollars.
It is an unprecedented event in the world, and since it broke the attendance record in 1980 when more than 103,000 fans filled the Rose Bowl in Pasadena, California, its success has continued unabated.
Their halftime show, which lasts only a few minutes, has become a mega-party in itself. This year Kendrick Lamar headlined the show, arriving with two Grammys just won in February (Record of the Year and Song of the Year), cementing himself as one of the best rappers of his generation. He will also be joined by SZA and Jon Batiste who will perform the National Anthem.
In this spectacle of technology and audiovisual innovation that has transformed the American soccer final, where artists exponentially shoot their hits, advertising has also historically been a central part. A 30-second spot during the broadcast costs more than 8 million dollars, consolidating the Super Bowl as the most expensive advertising space in the world.
A sporting and gastronomic pleasure
The Super Bowl is not only the highest rated sporting event, it is also a mass consumption machine. In each edition, millions of fans tune in to watch the game, always accompanied by delicious food and beverages that turn this day into a true gastronomic feast.
Chicken wings, the undisputed queens of the menu, reached astronomical figures this year. It is estimated that in the United States more than 1,450 million wings were consumed, which is equivalent to more than 360 million kilos. It is a ritual that grows year after year and in which Chile played a key role as supplier of this delicacy.
Chile also plays the final
Chile and the United States have a tasty story to tell since thousands of Chilean chicken wings have been exported to the North American country, especially for the high demand during the show.
It all began 27 years ago, when Chilean meat made its way into the competitive U.S. market, starting with chicken exports in 1998. Since then, the presence of this product has been on the rise, consolidating the country as a key player in the North American meat industry.
In 2024, the United States imported 142 thousand tons of chicken, of which 46 thousand tons were Chilean. This positioned Chile as its second largest supplier, with a 40% share and generating a business of US$145 million. Of the total Chilean tons, 19 thousand corresponded to chicken wings of which 4 million portions are consumed during the Super Bowl, undoubtedly the star product of this event!
Beyond the figures, the impact of Chilean poultry meat in the United States translates into a strategic achievement: to be the center of one of the most iconic gastronomic traditions of the Super Bowl.
Check the original article on Chile Carne's website here.
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